One hundred five years ago it was about greening the land.
Today it is not so simple.
Today, JNF and its partners must grapple with the challenge of balancing the phenomenal growth and development Israel has experienced in the last decade with the maintenance of an ecologically sound environment. As such JNF has become a global environmental leader sponsoring conferences on battling land degradation and combating desertification, sharing afforestation techniques across the world, funding research on grappling with arid land management, and leading the world in purification techniques, helping solve Israel’s water crisis by building reservoirs and recycling waste water.
JNF always strives to meet the challenges the land of Israel faces and as the country grows, so too will JNF’s efforts to answer the needs of her people.